Case study
Brand case study · Fragrance · Dhaka to the world · 2026

Evorè.Dusk, bottled.

A perfume house from Bangladesh built for the international shelf. Identity, imagery, packaging and an e-commerce website, from one moodboard to a working bag.

Scroll
Shondha bottle on driftwood

One fragrance, finished.

Shondha · Eau de Parfum № 01
00Brief

A Bangladeshi house that never says exotic.

The wordmark, the palette and the type were set first. The brief for this study: organise the research, build imagery that matches the moodboard, present the bottle as a campaign would, and ship a website with a real cart flow that could sit beside the best niche houses.

ClientEvorè, an independent house from Dhaka
MarketInternational, shipped from Dhaka
CategoryNiche fragrance, one Eau de Parfum
DeliverablesResearch, brand story, campaign imagery (13 frames), bottle and packaging, e-commerce site
Fixed inputsWordmark, Dark Coral, Deep Brown, Off-white, Instrument Serif, Parisienne
ScopeIdentity system, art direction, packaging, website design and build
01Research & moodboard

Retro elegance, read closely.

The moodboard pairs warm brown gradients and cream paper with decorative display serifs, a script signature and small tracked sans labels. Engraved illustration, oval badges, bracketed cards, close-up skin. Dark and cream panels alternate.

The Evorè moodboard in Figma
The moodboard as it sits on the Figma page, with notes on the serif, the colours and the three-font pairing.
Engraving plus display serif on cream: the chapter backgrounds.
Type set straight over skin: the colour-wipe panels.
Serif, script, small caps on olive: the footer signature and the olive chapter.

What the website references taught us

The strongest reference uses a cream canvas, italic and roman serif in one headline, a small centred image that grows to full-bleed on scroll, then horizontal colour blocks wiping over pinned photography with a fixed caption. Long-form editorial product pages contribute the three-column notes strip and the vertical pacing; apothecary-style skincare sites contribute asymmetric image blocks and an outlined card over photography.

02Story & name

From the delta, for the world.

The delta has always traded in scent. Agarwood from the Sylhet hills left through Bengal's ports centuries before oud became a word on a Paris counter. Dhaka muslin was called woven air. Jasmine is sold in strings at every traffic light at dusk. Evorè takes that inheritance and edits it: one fragrance at a time, with the restraint of a modern house and the warmth of where it comes from.

The hero fragrance is called Shondha, the Bangla word for dusk, the hour the lamps come on. It matches the coral-to-brown gradient of the identity and gives the line "Dusk, bottled." The voice is quiet, exact, a little romantic. It names origins and makers. It never says exotic or oriental.

Dusk, bottled.

03Logo

A high-contrast wordmark with a spark in the O.

Open V-shaped letterforms, a four-point sparkle set inside the O, an accented É. The wordmark works at 22 px in the navigation and at 12 rem in the footer. Four lockups: on off-white, on deep brown, on the coral gradient, on olive.

04Colour

Coral for the wipe, brown for the night, cream for the page.

Three fixed colours from Figma plus the olive from the logo lockup as a secondary. Coral is used sparingly: a wipe, a button, a foil stamp. Brown carries the dark chapters. Cream is the canvas. Olive is the inner lining and one chapter.

Dark Coral#C95429
Deep Brown#210A02
Off-white#FDF7F5
Olive#4A5333
05Typography

Serif for the voice, script for the signature, sans for the facts.

Instrument Serif carries every headline, mixing italic lowercase with roman capitals the way the couture reference does. Parisienne appears once per page, as a signature. Instrument Sans, from the same family, sets labels, prices and body.

Instrument Serif

Where dusk becomes scent.

Instrument Serif italic

From the delta, for the world.

Parisienne

Dusk, bottled.

Instrument Sans

Tea and bergamot over jasmine and saffron, settling into Sylhet agarwood, sandalwood and amber. Twenty percent oil. Refillable.
EAU DE PARFUM · 50 ML · ৳19,500

06Bottle & packaging

Classic proportions, Bengal light.

A tall bevelled flacon, amber liquid fading to near-black, a heavy lacquered cap and a slim gold collar. The cream label carries the wordmark in its exact drawn form on every frame. The box is deep brown board with coral foil and an olive lining.

Label macro
Box flat lay
Rim light
07Imagery

Thirteen frames, one evening.

One campaign, one light: the hour the lamps come on. The same flacon appears in every frame. Hero still life, lantern backlight, rim light, a hand in a leather bag, label macro, packaging, the ingredients at dusk, two portraits, the Sundarbans at dusk with and without the bottle, and an engraved delta for the cream chapters.

Contact sheet of the eleven renders
Shondha on a mangrove root in the Sundarbans at dusk
08Website

A cream canvas that grows, wipes and sells.

Home, fragrance page, house page, bag drawer and checkout. The hero image grows from a postcard to full-bleed on scroll; coral, olive and brown blocks wipe horizontally over pinned portraits while the caption stays fixed; chapters alternate cream and brown; a three-column notes strip carries the composition. The bag lives in localStorage and the checkout completes an order locally.

Open the websiteFragrance page

HeroItalic + roman serif, small image that grows to full-bleed.
WipesThree colour blocks over pinned portraits, fixed caption, counter.
ChaptersCream and brown alternate; engraving behind the house chapter.
NotesTop, heart, base in a ruled three-column strip.
ShopSize picker, add to bag, drawer, checkout, confirmation.
MotionGSAP ScrollTrigger + Lenis; reduced-motion fallback.
09Process

Five steps, in order.

ReadFigma page, moodboard, references and the video, frame by frame.
DecideStory, name options, composition, bottle direction, site map, with the brand's picks.
RenderOne cheap test, then the set, all in unlimited mode. Exact logo composited after.
BuildTokens, pages, motion, bag and checkout. Tested in the browser at phone and desktop widths.
PublishStatic folder, GitHub Pages ready, like the other brand folders.